Graphic image showing China’s Tourism Revival Driven by Visa-Free Entry Policies.

China’s Tourism Revival Driven by Visa-Free Entry Policies

Key Highlights:

  • 30.08 million foreigners entered visa-free in 2025, a 49% increase year-on-year.
  • Visa-free stays up to 30 days now available for citizens of over 70 countries.
  • 240-hour transit program expanded to 55 countries and 65 ports.
  • Tourism growth is fueling hospitality and retail recovery across major cities.

China’s tourism industry is experiencing a strong recovery in 2026, driven by new visa-free entry policies. Citizens from over 70 countries can now stay up to 30 days without a visa, making travel easier and more attractive.

In 2025, 30.08 million foreigners entered China visa-free, accounting for nearly three-quarters of all arrivals. Early 2026 data shows this trend continuing, with officials targeting 50 million visa-free arrivals by 2027.

The surge in international visitors is revitalizing hospitality, retail, and cultural sectors, positioning China as one of the world’s top travel destinations again.

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